It's tedious, it's slow, and it takes time away from the work that actually matters.
Before building FounderFlow, I worked as a setter — sending DMs manually for hours every day. Copy-pasting the same messages, tracking who replied in a spreadsheet, following up with leads who went quiet. It worked, but it was soul-crushing.
I was spending 3+ hours a day on outreach alone. That's 15+ hours a week just sending messages — time I could have spent on strategy, product, or actually closing deals.
The tools that existed were either too expensive, too complicated, or built for agencies (not individual founders). I wanted something simple: a system that finds leads, sends DMs, handles replies, and books calls — without me touching anything.
So I built it. FounderFlow runs three engines in the background:
1. Discovery — Finds leads in your niche automatically. No more manual searching.
2. Outreach — Sends personalized DMs at a human-like pace. Follow-ups go out on their own if someone doesn't reply.
3. AI Setter — When someone replies, an AI assistant handles the conversation. It answers questions, deals with objections naturally, and sends your calendar link when they're ready to talk.
The result? Instead of 3 hours a day on DMs, you spend 15 minutes checking your pipeline and showing up to booked calls.
FounderFlow is built for personal brand builders — coaches, creators, fitness professionals, consultants, real estate agents, and small business owners who want inbound leads without hiring a team.
If you're currently doing your own DMs (or paying someone to do it), and you want that time back — this is for you.
Spending 3+ hours/day sending DMs manually as a setter. Knew there had to be a better way.
Built a DM automation tool for personal use. Immediately saved hours every day.
Integrated Gemini to handle replies automatically. The AI Setter was born — conversations handled without human input.
A complete outreach system: discovery, DMs, AI replies, follow-ups, and a full CRM pipeline. Now available to other founders.
A lean team focused on automation and results.
Built FounderFlow from scratch. Former setter who automated himself out of manual work.
Handles lead quality and outreach strategy. Makes sure the right people get contacted.
Book a call or try the live demo — no commitment, just a conversation.